30 May 2025

AI Marketing 2025: Three Reasons to Start Today

If you’re short on time, keep it short:

1. Customers are increasingly looking for answers through artificial intelligence, rather than in the classic Google list.
2. Generative services are already changing the brief and design — with content producers.
3. Personalized offers collected by AI from your data increase loyalty and sales faster than discounts.

The article contains simple examples and step-by-step actions.

1. AI search changes the rules of the game (and your SEO strategy)

In May 2024 Google has started rolling out AI Overviews — an instant answer block based on a large language model...

Why it’s important for an entrepreneur:

• Your potential client may not even reach the link block — AI will “slide” the answer for him.
• Questions are increasingly using colloquial phrases (how to choose a CRM for a ceramics store), rather than dry keywords.

How to prepare in a week:

1. Make a list of the most frequently asked questions by customers and turn them into expanded FAQ blocks on the website.
2. Add the FAQPage markup — this increases the chances of getting into AI answers.
3. Introduce a mix of keywords: basic (CRM, e-commerce), long tail, and colloquial phrases.

2. Generative content: video in hours, not months

Services like Fliki, Runway allow you to create a script, storyboard and assemble a video in the browser...

What this gives to business:

• Less costs for video production, you can test hypotheses and quickly adapt creatives.
• Updating creatives for promotions or seasons is now possible in a day, not weeks.

First steps:

1. Collect a brand guide (fonts, colors, tone of messages) and give access to the team or agency.
2. Choose one product and create a 15-second video with a generative service.
3. Fix CPL and CPI - these numbers will show the difference with "manual" production.

3. Personalization 2.0: an offer tailored to each customer

According to Deloitte research, brands already allocate more than 51% of their marketing budget to personalization...

Why is it important to you:

• Personalized recommendations increase the average check without discounts.
• Loyalty is strengthened: the customer sees that you “know” his preferences.

How to launch in 30 days:

1. Connect data collection (first-party data: views, clicks, e-mail, purchase history).
2. Set up product recommendation modules or CMS with an email platform.
3. Run an A/B test — one group sees a personalized offer, the other — a standard one.

Conclusion:

Statistics are good, but numbers alone won’t change your business. Start with a small experiment, measure the results, and scale. More to come.