Fellini

Напрямок: Консалтинг, дизайн банерів та постерів, дизайн POS-матеріалів. Аромомаркетинг. Рекламний копірайтінг. Індустрія: #Одяг та взуття

Task

Italian footwear brand Fellini aimed to strengthen its image. The goal was not just to localize — but to redefine how the brand communicates, creating a cohesive image that connects with modern buyers while preserving its heritage of Italian craftsmanship.

Our solution

We delivered a full marketing consultancy package including strategic planning and visual execution:

Redesigned banner and poster visuals for both print and digital placements
Created bespoke POS materials (display units, shelf-stoppers, window layouts) tailored to enhance in-store experience
Planned and launched a series of targeted offline promotions tied to seasonal trends and local buyer behavior
Integrated aroma marketing into flagship stores using signature scent profiles evoking Italian elegance
Wrote a series of concise and emotional advertising texts for posters, packaging, and online campaigns

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Results

The new strategic positioning helped Fellini gain increased emotional connection with target audiences. Customers more readily identified the brand as both premium and relatable. POS elements reinforced brand perception at the point of sale and made product presentation more consistent and stylish.

Strategic Benefits

Every solution was tailor-made — no generic templates
Emotional branding through sensory marketing and thoughtful copywriting
Offline/online campaign consistency boosted visibility and customer retention
Tactical flexibility: easy adaptation of content and visuals across markets

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