JURTA

Vitrina Nedvizhimosti: Strategic marketing for PropTech & Real Estate
Challenge

Develop two parallel projects to drive innovation in real estate:

  • JURTA – A new PropTech brand requiring full-cycle branding, positioning, and go-to-market strategy.
  • Vitrina Nedvizhimosti – Kazakhstan’s leading real estate platform, needing a marketing overhaul to strengthen its digital presence.

Both aimed to create highly competitive digital real estate solutions blending IT, communications, and developer expertise.

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Our Solution

πŸš€ For JURTA (PropTech Platform):

  • Naming: Created a unique, culturally rooted brand name with tech-forward ambition.
  • Market Strategy: Defined audience segments, distribution channels, and engagement models.
  • Positioning: Established as "next-gen smart real estate" – bridging tech and usability.
  • Branding & Logo: Designed a minimalist, tech-driven visual identity.
  • UI/UX & Graphics: Developed interface concepts, pitch decks, and ad materials.
  • Video Production: Crafted explainer videos for users, agents, and developers.
  • Social Media Launch: Built templates, post designs, and a presence strategy.
  • Business Consulting: Advised on launch processes, monetization, and scaling.

🏒 For Vitrina Nedvizhimosti (Real Estate):

  • Ad Design: Modern graphics for campaigns, print, and digital banners.
  • Video Ads: Scripting, filming, editing, and social media optimization.
  • Social Media Revamp: Feed identity, post templates, Stories design.
  • Marketing Audit: Reviewed current strategies and recommended high-impact channels.
  • Business Consulting: Improved developer partnerships, CRM, and digital promotion.

Results

  • βœ… JURTA launched as a recognizable PropTech brand, combining cutting-edge tech with user-friendly design.
  • βœ… Vitrina Nedvizhimosti upgraded its visual style, media assets, and social engagement, leading to:

 

  • βœ” Higher audience engagement
  • βœ” More inbound leads
  • βœ” Stronger market positioning

Technologies & Expertise

  • βœ” Brand Naming & Architecture
  • βœ” Digital Marketing for PropTech & IT Services
  • βœ” UI/UX & Presentation Design
  • βœ” Video Production for Ads & Explainer Content
  • βœ” SMM Strategy & Visual Identity
  • βœ” Business & Operational Consulting
  • βœ” Ad Campaigns & Print Material Development