Qazaqstan Media

Creation of a strategy, promotion system, graphic design, design, advertising campaigns, animation graphics for Kazakhstan TV and radio corporation and its projects.

Challenge

To build a complete system of branding, visual communication and advertising promotion for the leading television and radio media group in Kazakhstan. The task included the formation of a single marketing ecosystem for TV channels, programs, on-air content and media projects - taking into account the specifics of television, national context and multi-level audience.

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Direction:

Strategy. Consulting. Media Breeding. Design and animation graphics. Broadcast TV channel. ATL/BTL design. Creative. On-air announcement. Launching advertising campaigns. Screensavers production. Advertising print design. Shooting promo videos.

Industry:

#Television and media

Strategic Media Marketing for TV & Radio Corporation
(Elevating Kazakhstan's Leading Broadcast Group)

Challenge

Develop a comprehensive branding, visual communication, and advertising system for Kazakhstan's premier TV/radio media group. Required:
Unified marketing ecosystem for channels, programs, and media projects
Adaptation to TV specifics + national audience nuances
Multi-platform strategy covering broadcast, digital, and offline

Our Solution

📡 360° Media Strategy
Built cross-channel promotion architecture (ATL/BTL)
Developed seasonal campaign calendars
Created hierarchical audience engagement models
🎨 Broadcast Branding Revolution
Redesigned corporate + flagship project identities
Developed unified graphic modules for all on-air assets
Introduced dynamic motion branding (channel IDs, lower thirds)
🎥 On-Air Promo Engine
Produced show launch trailers (script-to-screen)
Designed animated infographics + program bumpers
Implemented branded editorial content frameworks
🖼️ ATL/BTL Dominance
OOH campaigns (billboards, transit ads)
Print materials (magazine spreads, event branding)
Experiential marketing toolkits
✍️ Creative Powerhouse
Taglines that became cultural catchphrases
Campaign concepts bridging TV-digital-offline
Scriptwriting for promos + announcer copy